What Does a Product Consultant Do?

First, What is a Product Consultant?

Product consultants play a critical role in bringing ideas to market by guiding businesses through product ideation, validation, strategy, and launch. Unlike product managers who focus on ongoing development and management, product consultants step in at key stages to offer specialized expertise. At APG, consultants assist with market validation, customer discovery, feature prioritization, MVP scoping, product strategy, and prototypes or wireframes. They work closely with stakeholders to ensure that products align with business goals, resonate with target audiences, and deliver value.

How do Product Consultants Work Their Magic?

Product consultants often begin by conducting market research and competitor analysis. They identify customer pain points and opportunities, then help clients define a clear value proposition. Next, consultants guide the creation of a minimum viable product (MVP), balancing feature set with development effort and time to market.

They collaborate with UX designers and development teams to create prototypes or wireframes, which allow early testing and feedback. Throughout this process, consultants provide strategic advice, ensuring that decisions align with the client’s long‑term objectives.

How do Product Consultants Add Value Post-MVP?

After launch, product consultants remain involved to monitor performance, gather user feedback, and refine the product. They may assist with pricing strategy, positioning, and marketing efforts. The consultant’s role is distinct from product development (writing code) and product management (ongoing ownership). Instead, consultants provide objective guidance and expertise, enabling companies to make informed decisions and avoid costly mistakes.